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UX Guide

Pittsburgh Counseling & Wellness

Client Q&A

Products & Services

Counseling & mental health services including but not limited to:


  • In-person and remote therapy
  • Couples and family therapy
  • Supervision & consultation
  • Life coaching
  • Emotional support & service animal evaluation
  • Speaking engagements
  • Gender reassignment psychological evaluation

Target Audience

Students and young professionals living and working in Pittsburgh. Targeting 18-40

Plans for Digital Presence

Utilize online presence as a vehicle to define services and differentiate from other counselors in a clear, concise manner so visitors know just enough to inquire about more.

Brand and convey the practice as a premier authority on counseling and wellness, but at the same time provide a level of comfort and reassurance for potential patients.

Expand the practice beyond this single location to accept more patients and potentially target other areas of Pgh.

Want to attract “the ideal client” and those who are contacting us have a good idea of what we do.

Current Challenges

Current site does not stand out from a design perspective and is too wordy without the right balance of images. Performance is suboptimal on mobile and the site is not attracting the right keywords for search visibility. There needs to be a relationship with the web partner to make ongoing updates, changes, and additions.

Customer Value / Average Order Size

Let's discuss!

Competitors

Center for Counseling Arts, Makin Wellness, Counseling & Wellness Center of Pittsburgh, Forward Wellness Counseling and Consulting, Thrive Counseling

What makes you stand out?

Approachability, quality of care and engagement, location is central, specializations for couples, trauma, addiction

Styling / Aesthetic

Captivating but clear logo to help with branding both on and offline.

Website should use neutral colors and balance images and text while not providing too much content so that it remains readable for visitors. Stock photos should be carefully curated and positioned so it targets primary audience of young adults (18-40) and promotes happiness, versus having the quintessential ‘stressed and depressed’ imagery.

Features / Functionality

Contact form will direct submissions to email inbox. Would like to beef up contact form or have another method to give more info on initial contact so we can save time with emailing back and forth.

Inspiration

millenniallifecounseling.com (somewhat gimmicky but I like the premise of a targeted audience and attracting the ideal client. I like the logo too. It’s simple but seems easy to replicate on business cards, marketing items, etc that people would remember). Liked the homepage services columns. Didn’t mind the drop down menu on the right side with a contrast of black background and white text )

www.vitalcollective.com (I like the clean design, good photos, colors, logo, interactive)

www.christymerriner.com (colors, font, white space, clean)

Voice & Tone

Approachable, consultative, inviting, familiar, comforting, fresh, modern, not your typical “are you sad?” as the tag line.

When are you looking to get started?

ASAP.

Are you aligning your site with an event or promotion?

No.

When would you like to have the project completed by?

No urgency.

SEO Analysis

Competitor Analysis

1. Center for Counseling Arts

2. Makin Wellness

3. Counseling & Wellness Center of Pittsburgh

Sitemap

CTAs & User Journeys

Successful Conversion Action

  • Request a Consultation
  • Contact Us

Calls To Action

  • Learn More
  • How We Can Help
  • Contact Us
  • Request a Consultation

Main User Journeys

  • Home → Services → Request a Consultation
  • Home → About →  Contact Us
  • Home → About → Services → Request a Consultation
  • Home → Payment and Insurance→ Contact Us

Logos

Main Logo
DOWNLOAD
Light Logo
DOWNLOAD
B&W Logo
DOWNLOAD

Color Palette

Blue
#C4E8EF
Light Blue
#f0fcff
Gray
#001e42
Dark
#242424
Grey 1
#444444
Grey 2
#696969
Logo Grey
#a7a9ac
Grey 4
#d1d1d1

Buttons

Secondary Button
Learn More
Color Button + Icon
Contact Us

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Paragraph - Big

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Paragraph - Default

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Paragraph - Small

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.